Text Messaging Analytics Overview
This article shows you how to track and analyze your text messaging performance in Enrollio, helping you understand delivery rates, spot issues, and improve how you communicate with families.
What is Messaging Analytics?
Messaging Analytics is your built-in dashboard for tracking all outbound text messages sent from your Enrollio account. You can see which messages delivered successfully, which failed, and why—all in one place.
Use this to monitor parent communication, track tour reminder delivery, and ensure your enrollment updates are reaching families.
Key Benefits
- Performance Monitoring: Track sent, delivered, undelivered, and error rates in real-time
- Targeted Filtering: Analyze data by campaign, automation, date, and bulk sends
- Actionable Reporting: Review message-level details and click through to conversations for full context
- Deliverability Insight: Identify issues and take action based on delivery patterns
Where to Find Messaging Analytics
- Click Settings in your Enrollio dashboard
- Select Phone Numbers under Business Services
- Click the Messaging Analytics tab
Understanding Your Metrics
These metrics help you evaluate how well your messages are reaching families and identify any delivery issues.
Sent: Total messages sent to the phone provider, not including those that failed in Enrollio before sending.
Delivered: Messages that successfully reached the recipient's phone.
Failed: Messages that didn't reach families due to invalid numbers, provider blocks, or carrier issues.
Error [30007]: Messages flagged by phone carriers as potential spam, phishing, or fraudulent content. If you see this, review your message content and sending patterns.
Received: Inbound messages successfully received by your Enrollio account.
Opted-Out: Families who unsubscribed from your text messages. This helps you stay compliant and respect parent preferences.
[SCREENSHOT: Metrics dashboard showing each metric box with sample numbers]Advanced Filtering Options
Filter your analytics to see exactly what you need—whether that's a specific tour reminder campaign or all messages sent last week.
Date Filter
Compare results over different time periods to spot trends or sudden changes in delivery rates.
Choose from:
- Current date
- Last 7 days
- Current month
- Current year
- Custom date range
Messaging Filters
Segment your data by where messages came from:
Campaign: Filter by campaign name (e.g., "Open House Invites" or "Fall Enrollment Reminders")
Automation: See message success within specific automations (e.g., tour confirmation sequence)
Bulk Request: View results from bulk message sends to multiple families at once
[SCREENSHOT: Messaging filters section showing campaign, automation, and bulk request dropdowns]Detailed Message Reporting
Click into any metric to see the individual messages and conversations behind the numbers.
To access detailed reports:
- Click on any metric box (Sent, Delivered, Failed, etc.)
- A detailed report appears showing each conversation
- Click the Action Button next to any family name to open the full conversation
This lets you trace exactly what happened with each message and see the full context of your parent communications.
[SCREENSHOT: Detailed report pop-up showing list of messages with action buttons]Frequently Asked Questions
Can I download or export my analytics data?
Currently, exporting isn't available from the Messaging Analytics dashboard. You can take screenshots or review detailed logs in the conversations tab.
Why don't I see messages listed under a campaign or automation?
Make sure messages are properly tagged with campaign or automation IDs when you create them. Also confirm your selected date range includes the expected activity.
How often is the data updated?
The analytics dashboard updates in near real-time, though you may see slight delays depending on message volume and carrier feedback.
What should I do if my delivery rate drops suddenly?
Check for recent content changes, review any error codes, and make sure your messages follow messaging best practices. Avoid spam triggers like excessive links or overly promotional language.
Can I filter by phone number or parent name?
Not currently. Filters work at the campaign, automation, bulk request, and date level only.
What's the difference between 'Failed' and 'Error' statuses?
'Failed' means delivery attempts didn't reach families (often invalid numbers). 'Error' typically means carrier-specific rejections or system issues.
Why is opt-out tracking important?
It helps you identify families who've unsubscribed, so you can adjust your messaging strategy and stay compliant with texting regulations.
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