Webinar Video Analytics
Webinar Video Analytics brings data-rich dashboards to your live, on-demand, and recurring webinars, so you can see exactly where viewers drop off, which sessions perform best, and how to fine-tune timing for maximum enrollments.
Table of Contents
- What is Webinar Video Analytics?
- Key Benefits
- On-Demand Webinar Analytics
- Live Webinar Analytics
- Recurring Webinar Analytics
- How To Set Up Webinar Video Analytics
- Frequently Asked Questions
What is Webinar Video Analytics?
Webinar Video Analytics is your reporting hub inside Enrollio's Site Analytics suite. It visualizes attendee behavior across every webinar format—live, on-demand, and recurring.
By layering time-based graphs, engagement counters, and per-session breakdowns, it turns raw viewer activity into actionable insight you can use to grow registrations and tour bookings.
Key Benefits of Webinar Video Analytics
- Pinpoint engagement peaks and drop-off moments to improve content flow
- Compare registrations vs. actual attendance to gauge how well your promotions work
- Track repeat attendees in a series to spot interested families and high-value topics
- Optimize scheduling with trend lines that reveal the best-performing days and times
- Share visual reports with your team for quick, data-backed decisions
On-Demand Webinar Analytics
On-demand dashboards focus on pre-recorded sessions that families can watch at any time. They include:
- Total Views: cumulative play count
- Average Watch Time: mean minutes watched per viewer
- Engagement Events: Plays, Pauses, Completion %
- Drop-off Analysis: the timestamp where most viewers exit, plus the % who leave there
These metrics reveal whether your evergreen content still resonates and where to inject stronger calls-to-action—like "Schedule a Tour" or "Join Our Waitlist."
[SCREENSHOT: On-demand webinar analytics dashboard showing total views, average watch time, engagement events, and drop-off graph with timestamp markers]Live Webinar Analytics
Live analytics zero in on scheduled broadcasts and real-time attendance:
- Total Registrations vs. Total Attendees: instantly spot no-show gaps
- Peak Live Viewers: highest concurrent audience (displayed on the timeline graph)
- Engagement Spikes: plays, pauses, and chat bursts mapped to the broadcast clock
Use this data to refine reminder automations and interaction moments during your next open house webinar.
[SCREENSHOT: Live webinar analytics showing registrations vs attendees bar chart, peak viewers timeline, and engagement spike indicators]Recurring Webinar Analytics
Recurring analytics aggregate data across every session in a series:
- Series Overview: Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count
- Trend Graphs: per-session registration and attendance lines to highlight momentum or fatigue
This bird's-eye view helps you choose the best cadence and topics for ongoing webinar programs—like weekly virtual tours or monthly parent Q&A sessions.
[SCREENSHOT: Recurring webinar series overview with summary metrics and trend graph showing attendance patterns across multiple sessions]How To Set Up Webinar Video Analytics
Harnessing the dashboards takes only a few clicks. Proper setup ensures complete, accurate data.
1. Create or import your webinar
Go to Sites → Webinars and set up your Live, On-Demand, or Recurring webinar.
Need help? See the Complete Guide to Creating Webinars!
Once you run or release your session, Enrollio automatically records every play, pause, and exit event.
[SCREENSHOT: Sites → Webinars navigation showing list of webinars with Live, On-Demand, and Recurring options]2. Access your analytics
Navigate to Sites → Analytics → Webinars.
Choose the On-Demand, Live, or Recurring tab, then pick your date range using the filter in the upper-right.
[SCREENSHOT: Sites → Analytics → Webinars page showing the three tabs and date range selector in upper-right]3. Explore your data
Hover over any graph point to view exact counts and percentages.
Use Quick Filters (e.g., device, location) to drill down without changing the underlying data.
[SCREENSHOT: Analytics dashboard with mouse hovering over a graph point showing tooltip with detailed metrics, and Quick Filters button highlighted]Frequently Asked Questions
Do I need to add any tracking code to use Webinar Video Analytics?
No. Tracking is native to Enrollio webinars and is enabled automatically once your webinar is published.
How soon after a webinar ends are the metrics available?
Live webinar data populates in near-real time. Final counts and completion percentages are fully processed within 10–15 minutes after the session ends.
Can I segment analytics by device type or traffic source?
Yes. Use the Quick Filter button at the top of the dashboard to filter by device, UTM source, or any custom field.
What qualifies as a "Repeat Attendee" in a series?
Any parent or family contact that attends two or more sessions within the same recurring webinar series during the selected date range.
Will analytics track a viewer who watches the same on-demand webinar twice?
Yes. Each playback increments Total Views, while unique contacts contribute only once to Unique Viewers.
Can I export webinar analytics?
Yes. Click the three-dot menu in the top-right corner of any widget or table and choose CSV or PDF export to share with your team.
How can I trigger automations when someone reaches a certain watch percentage?
Use the Video Tracking trigger in your automations and set the percentage threshold (e.g., 50% watched). This lets you follow up automatically with families who showed strong interest.
Do recurring webinar graphs adjust automatically when I add new sessions?
Yes. The Series Overview and Trend Graphs update as soon as a new session's data is collected.
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