See how long parents and families are spending on your enrollment pages with Average Time in Site Analytics. This feature helps you understand visitor engagement so you can improve your pages and increase enrollments.
What is Average Time in Site Analytics?
Average Time shows how long visitors actively spend on your enrollment pages and landing pages. You'll see key metrics at a glance, including Average Time and Exit Before 30 Seconds, plus an interactive chart to track engagement trends over time.
Why Average Time Matters
- Spot engagement trends: Identify which pages keep families engaged and which ones don't
- Prioritize improvements: Get clear signals on which pages need content, design, or UX updates
- Make confident decisions: Use real visitor behavior to guide your enrollment page strategy
- Increase conversions: Understand what keeps families on your pages so you can enroll more students
Key Metrics Explained
Average Time
The average time visitors actively spend on your pages during the selected date range. This tells you how engaged families are with your content.
Exit Before 30 Seconds
The percentage of visits that ended within the first 30 seconds (also called bounce rate). High numbers here often mean:
- Content doesn't match what families expected
- Page loads too slowly
- Information isn't relevant or clear enough
How to Access Average Time Analytics
Step 1: Navigate to Analytics
From your dashboard, click Sites in the left navigation, then select the Analytics tab at the top.
Step 2: Choose Your Site Type
Use the dropdown at the top-left to select whether you want to view data for Landing Pages or Enrollment Sites.
You can optionally filter to a specific page using the second dropdown.
Step 3: Set Your Date Range
Click the Date Selector in the top-right to choose the time period you want to analyze.
Step 4: View the Average Time Card
Scroll down to the "Average Time" card. Here you can:
- See the percentage of visitors who left before 30 seconds
- View average time spent per session over your selected period
- Hover over any column to see detailed time data for that specific day
Frequently Asked Questions
What types of pages support Average Time metrics?
Landing pages and enrollment sites both include Average Time analytics.
What happens if someone leaves a tab open for hours?
Inactive time is capped so idle browser tabs don't artificially inflate your average session time.
How are accidental clicks handled?
Sessions under 2 seconds are automatically excluded to give you cleaner, more meaningful data.
How can I improve my Average Time?
Focus on pages with high exit rates before 30 seconds. Make sure your content clearly addresses what parents are looking for, loads quickly, and makes it easy to take the next step (like booking a tour or starting an enrollment).
Comments
Please sign in to leave a comment.