Email Sending Options: Send Now, Schedule, Batch, and RSS

What Are Email Sending Options?

Email sending options determine how and when your campaigns reach parents and prospective families. Enrollio provides four delivery methods: Send Now, Schedule, Batch Schedule, and RSS Schedule. Each method helps you meet specific communication needs, from urgent enrollment updates to automated blog notifications.

Key Benefits of Different Sending Methods

• Send Now: Immediate delivery for time-sensitive announcements
• Schedule: Plan campaigns ahead for specific dates and times
• Batch Schedule: Improve deliverability by sending emails in smaller groups
• RSS Schedule: Automate updates from your blog or content feed

Send Now

The Send Now option immediately delivers your campaign to selected recipients based on their location time zone. This is perfect for urgent communications like enrollment deadline reminders or last-minute open house announcements.

When to Use Send Now:

• Urgent enrollment updates or waitlist openings
• Last-minute event notifications
• Important policy or schedule changes

Setup Steps:

1. Choose Send Now from the delivery options
2. Enter your Sender Email and optional Sender Name
3. Write a Subject Line and optional Preview Text
4. Select recipients (Smart List, Tags, Segments, or individual families)
5. Click Send to deliver instantly

Schedule

The Schedule option lets you pick a specific date and time for delivery. This ensures your campaign reaches families when they're most likely to engage—like weekday mornings for enrollment reminders or weekend afternoons for event invitations.

When to Use Schedule:

• Tour or open house reminders
• Seasonal enrollment campaigns
• Planned newsletters or updates

Setup Steps:

1. Select Schedule
2. Pick a date and time (uses your location time zone)
3. Configure sender details, subject line, and preview text
4. Select recipients
5. Confirm scheduling

Pro Tip: Schedule enrollment campaigns for Tuesday through Thursday mornings when parent engagement rates are typically highest.

Batch Schedule

The Batch Schedule option sends large campaigns in smaller groups over a set timeframe. This improves deliverability and prevents server issues when emailing hundreds or thousands of families.

For example, if you have 1,000 families and set batch quantity to 100, your emails will be delivered in 10 rounds at intervals you define.

When to Use Batch Schedule:

• Large family lists (hundreds or thousands of contacts)
• Preventing email throttling issues
• Ensuring consistent delivery rates

Setup Steps:

1. Select Batch Schedule
2. Define Start Date/Time and End Time
3. Set Batch Quantity (number of emails per batch)
4. Choose Repeat Interval (hours or days between batches)
5. Configure sender details, subject, and recipients
6. Save and confirm

Important Notes:

• End time must be after start time, or you'll see an error
• The seconds option is not available for repeat intervals
• Send and Schedule buttons remain disabled until any timing errors are fixed
• You can edit start time with a simple confirmation

RSS Schedule

The RSS Schedule option automates campaigns based on your RSS feed. Each time your blog or feed updates, an email is automatically generated and sent according to your schedule.

When to Use RSS Schedule:

• Automated blog updates about childcare tips
• Regular newsletters featuring your latest content
• Automated announcements from your website feed

Setup Steps:

1. Select RSS Schedule
2. Enter your RSS Feed URL
3. Choose how often to send (daily, weekly, etc.) and time of day
4. Configure sender details, subject, and recipients
5. Save and confirm

Pro Tip: If your RSS feed has no new content, no email will be sent until fresh content appears.

Managing Your Email Campaigns

Beyond initial setup, Enrollio gives you flexibility to manage campaigns before they send.

Key Management Features:

• Reschedule: Change the time or date up to one hour before launch
• Edit Content: Update email content for scheduled, batch, or RSS campaigns before they execute
• Pause or Cancel: Stop a campaign before it sends (applies to Schedule, Batch, and RSS)
• Test Email/Preview: Send yourself a test before finalizing delivery

Frequently Asked Questions

Can I edit a campaign after scheduling it?

Yes. You can edit the time or date up to one hour before sending. For batch and RSS campaigns, you can also edit email content mid-schedule.

What happens if an RSS feed has no new content?

No email will be sent until new content appears in the feed. The system checks your feed at the scheduled time and only sends when updates are detected.

Which time zone is used for delivery?

The system uses the location time zone set in your Enrollio account. Make sure your location settings are correct to ensure timely delivery.

Can I cancel a scheduled campaign?

Yes. You can pause or cancel scheduled, batch, and RSS campaigns at any time before they send.

What's the difference between Schedule and Batch Schedule?

Schedule sends to your entire list at once at the specified time. Batch Schedule breaks your list into smaller groups delivered over time, which improves deliverability for large family lists.